Newlin Archinal, CRPC®, is a wealth advisor
Integrity Wealth Consulting
101 Bradford Rd., Suite 210, Wexford Pa.
724-940-9060 or narchinal@iwcnow.com www.iwcnow.com
BRUCE SHIFTS FOCUS FROM TV TO HIS FINANCIAL CONSULTING BUSINESS
Ch. 11 Newsman Teams up with co-anchor Newlin Archinal
(Pittsburgh, PA) Bob Bruce, long-time morning news anchor for WXPI Channel 11, today announced his retirement from television and publicly launched his financial consulting business, Integrity Wealth Consulting LLC, resulting in a reunion with his former co-anchor Newlin Archinal.
Bob became a financial planner in 1998 and worked at several mid-sized firms in downtown Pittsburgh before teaming up with one of the largest independent fee-based Broker/Dealers in the country, Commonwealth Financial Network. Bob has earned the Certified Investment Management Analyst CIMA® and Consultant CIMC® certifications through the Investment Management Consultants Association. The group sets high fiduciary standards for its members and has ties to the Wharton School of Business and the University of Chicago Graduate School of Business. Bob's widespread expertise in wealth management is enhanced by an unbiased view of the financial services industry. He credits his Emmy-award winning experiences in journalism.
"After working in TV for 37 years, you become a consumer advocate by training", he explains. "When I began my firm, I wanted to take that unique approach and apply it to financial planning. Our mission is always to treat clients with integrity and do what's in their best interest."
Bringing his former co-anchor Newlin Archinal to the Wexford, PA firm was a natural fit. Newlin started her journalism career as a business editor and earned her Series 7 and 66 licenses before her departure from morning television.
"Newlin is one of the smartest people I know. I wanted to work with someone who shared the firm's vision of being an investor advocate, but also had a gift for being a good interviewer and listener."
Since leaving WPXI, Newlin has earned the Chartered Retirement Planning Counselor(sm) designation. Educating her clients and helping to manage their expectations is a focus.
"People get frustrated because financial terms can be complicated. I've spent my life putting complex issues in layman’s terms. I've even been know to use the peppermint patties in the conference room to explain how a bond works."
The firm's approach is holistic in nature-helping with all aspects of the client's financial life from wealth accumulation, tax management of wealth, insurance, estate planning, college planning and retirement.
"We get very in-depth when we bring a client on board. We want to know what is happening with all aspects of their lives,” Bob explains.
Bob is also joined by his son, Scott, who is the firm's Chief Operations Analyst. Scott is a graduate of Duquesne University who has a Business/Marketing background. He oversees client services and internal operations. He holds the FINRA Series 7 and 66 registrations.
Integrity Wealth Consulting features on-lines services at www.iwcnow.com. The firm is located at 101 Bradford Road, Suite 210 in Wexford, Pennsylvania. For more information on Integrity Wealth Consulting, please call 724-940-9060